THE SOLO PROJECT
VODKA CRUISER
To defend their #1 title, Vodka Cruiser needed to create a buzz beyond just its booze. And when we looked at female fun and enjoyment, there was one noticeable contributor that got very little airtime: Masturbation. The culture of silence around this particular topic had created a ‘self-pleasure stigma’, which Vodka Cruiser was looking to remove.
Presenting The Solo Project: A fame-building initiative that saw pop royalty, The Veronicas, 'go solo' in an effort to empower women to do the same ;) Because life’s more fun when you play with yourself.
Jessica Veronica Music Video
Lisa Veronica Music Video
After The Veronicas announced their ‘solo careers’, we amplified their message on social via an educational partnership with leading sexologist Chantelle Otten. And after that, we worked with BRING to produce a vinyl of the two singles – directing all profits towards women’s sexual health research.
