FLEX YOUR FUN MUSCLES
STRIKE BOWLING
Sometimes … to be a better adult, it’s good to be a bit childish.
And in a post-pandemic world, where people were feeling the ‘funflation’ pinch, we needed to show that Strike was the perfect antidote to a play-deprived Australia. But to do this, we needed to also spotlight Strike’s new Bowling+ strategy and prove it was more than “just a bowling venue.”
So we asked Aussies to exercise their fun side, and promoted Strike as the funnest ‘workout’ in the world – as part of the brand’s new look and feel.
Absolutely no fun was spared in the making of this campaign, which ran across OOH, social and radio. With the fabulous Jo Duck behind the lens and a very trusting client on our side, we were able to create bold, attention-grabbing stills and GIFs – all used to promote Strike as the home of limitless play and great value fun.
