A FUN WAY TO TEST FRIENDSHIPS

I’ll never understand why this light-hearted, low-budget and perfectly fine campaign got 53 comments on Campaign Brief. But at least it got noticed by advertising’s biggest wankers keyboard warriors 🫠

This “cringe-worthy” campaign set out to write a new chapter for the brand and tap into the inherent bragging rights and banter that usually accompanies a ‘harmless’ game of mini golf. Running across online, digi OOH and social, A Fun Way To Test Friendships is an ode to the frivolity, and occasional friction, that happens at Holey Moley.