SHOP. STREAM. SAVE.
ONEPASS x DISNEY PLUS
To help celebrate the launch of Wesfarmers x Disney’s new subscription bundle, we posed a very “savvy” solution to the full-house, family chaos that typically occurs on a Friday night – when everyone has their own idea about what to watch.
Using this highly relatable problem as inspo, we created 4 mini TVC stories – with OOH, online, social, digital and radio pieces to accompany. All touch-points spoke to how OnePass helps customers feel sorted, while Disney+ offers viewers a universe of entertainment. And when you bring these two together, you’ve got something for everyone.
With this campaign, we needed to announce the partnership, explain the product, hero ALL the brands “equally”, make a subtle nod to delivery and convince parents that $14.99/month was a total steal. Not to mention, awareness around what OnePass was or did was alarmingly low and their official app wasn’t exactly up-and-running. A pretty tough ask! But we rose to the challenge and loved every minute of working with a dog on set, and the legendary Tim Green.
